Back to school sales, online marketing, health insurance and more
Sep
03

retail sales small businessBy Rieva Lesonsky

Have you missed any of my blog posts around the Net this week? Here’s a roundup:

Will going “back to school” save the economy? Find out in my “Survey Says” column on AOL Small Business.

Americans’ online behavior is changing. Learn how in my post on AT&T’s SmallBusinessInSite.

In today’s economy, it’s more important than ever for entrepreneurs to help each other out. See what I mean in my post on the SCORE Women’s Success Blog.

If your health insurance costs are rising, maybe self-insurance could save you money. Get the scoop in my post on Anita Campbell’s Small Business Trends.

Are business owners risk-takers? Not when it comes to their finances, shows a new report I blogged about on Anita Campbell’s Small Business Trends.

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Are more women becoming serial entrepreneurs?
Sep
02

By Rieva Lesonsky

women business ownersThe world of serial entrepreneurs—people who love the thrill of startup so much, they can’t stop with just one business, but keep launching more—has long been considered the territory of men. But are more women becoming serial entrepreneurs?

In this article, Forbes argues yes, although it offers only a few examples (Bliss spa founder Marcia Kilgore, who went on to launch FitFlops exercise shoes and Soap and Glory beauty products after selling Bliss, is one).

At Springboard Enterprises, which connects women-led startups with venture capitalists, two-thirds of the organization’s “graduates” say they are serial entrepreneurs.

And David Barsky, a former professor of entrepreneurship and management at Temple University, has done research which suggests that “businesses of female serial entrepreneurs have come to rival the businesses of male serial entrepreneurs in terms of revenue.” Barsky says women serial entrepreneurs are a new phenomenon, but one to be reckoned with.

One serial entrepreneur quoted in the article thinks maybe women are better suited to serial startups because in daily life, they’re used to multitasking and juggling many roles—just what a startup entrepreneur has to do.

To be sure, serial women entrepreneurs are still relatively few in number. Most women-owned businesses don’t generate $1 million in revenues. But it’s hard to argue with Barksy’s numbers, Kilgore’s continual success and the fact that once they experience business ownership, few women (or men for that matter) want to go back to the life of an employee.

What do you think? Are you noticing serial female entrepreneurs (or are you one)? We’d like to hear from you.

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Posted in Starting a Business, women entrepreneurs | 1 Comment