Ron Finch doesn’t need Veterans Day to remind him that he’s in select company. A career Naval officer who served 22 years, Finch is a franchise owner with Enviro-Master Services, North America’s leading health and safety-focused commercial cleaning service that has doubled in size since 2012. A favorite among veterans, Enviro-Master offers a 25 percent discount to former military members. Conversely, veterans are a favorite among franchisors, and with good reason. “Veterans are equipped with the most important qualities for running a business,” said the 46-year-old Finch. “I would tell any veteran to keep their nose to the grindstone, because it’s going to be a lot of work. However, the reward is great; the ability to make a difference in others’ lives, to make a difference in the community where you live and financial independence and autonomy for yourself.” Finch, a Mobile, Alabama resident who purchased an existing Enviro-Master franchise in July 2018, serves commercial businesses throughout the Florida Panhandle and the Gulf Coast regions of Alabama and Mississippi.
Enviro-Master is focused on making a difference in the health of communities around the world with 78 franchise locations currently servicing thousands of retail and restaurant locations weekly. Enviro-Master provides a comprehensive disease prevention, odor control and sterilization program for commercial businesses. In 2018 Enviro-Master International Franchise was ranked for the fifth year in a row by Inc. 5000 as one of America’s Fastest Growing Private Companies, and in 2019 for the seventh year in a row by Entrepreneur Magazine’s Franchise 500.
Having spent more than two decades as a Naval Aviator, Finch said he was fortunate to hold many leadership positions in his former career. Among them, returning from his last deployment, Finch became the Maintenance Officer of a failing maintenance department at his squadron, responsible for 11 helicopters and approximately 200 personnel. “I had to work to instill a culture of excellence and integrity and that’s a philosophy I carried with me when I bought my existing franchise,” Finch said of Enviro-Master, which provides unique processes and products that disinfect and sterilize surfaces that serve as breeding grounds for bacteria and viruses such as the flu, Hepatitis, Norovirus and MRSA. Enviro-Master’s commercial restroom hygiene service, which is applied with EPA-registered, non-toxic products, ensures 99.99 percent of germs are killed. “Our brand had low recognition in my territory,” said Finch, whose majority of customers are restaurants and convenience stores. “It is very exciting to be out on the sales road telling businesses what we do. I’m adding customers because most thought they only had one or two big-name, high-priced choices until we met.”
After retiring from the Navy Finch considered several options, but they involved relocating, something Finch wanted to avoid for his family. A franchise coach introduced him to Enviro-Master, a company that is a recognized leader in the $61 billion commercial cleaning industry, which is expected to grow by an additional two percent in 2019 alone, according to experts. The company is currently targeting growth in major markets throughout North America, Enviro-Master’s continued growth is fueled by five basic fundamentals: 1) Large, identifiable markets; 2) Lack of competition; 3) Recession resistance; 4) Recurring revenue model; and 5) Service that can’t be displaced by technology. “I considered a few different franchises at first, but Enviro-Master was my favorite choice based on their business model,” Finch said. “After my discovery weekend with Enviro-Master leadership and staff, I knew it was the right choice.”
Rhonda Sanderson is Founder of Sanderson PR, a Chicago firm that specializes in franchising. To find out more about a franchise go to www.enviro-master.com or call 1-833-Germpros.
