Author : Karen Axelton

Marketing Automation for Your Small Business
Posted on May 21, 2012 by Karen Axelton
Marketing Automation for Your Small Business

Marketing automation – which replaces separate technologies with a single, integrated system – sounds like a busy marketer’s dream come true. However, if you’re like most busy small business owners, you’ve probably looked at marketing automation technology and thought, “This … Read More →

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The 4 Types of Crowdfunding
Posted on May 18, 2012 by Karen Axelton
The 4 Types of Crowdfunding

You’ve heard about crowdfunding, but do you know what this financing method is and how it can help you? In this guest post, Dave Lavinsky shares some insights. Crowdfunding is one of the newest and most powerful methods that entrepreneurs … Read More →

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Small Business Owners Ready to Hire, GrowBiz Survey Shows
Posted on May 17, 2012 by Karen Axelton
Small Business Owners Ready to Hire, GrowBiz Survey Shows

By Rieva Lesonsky Small business owners are feeling increasingly optimistic about the economy, and as a result, more than half of them are planning to hire in the next 12 months, according to The GrowBiz Media Small Business Hiring and … Read More →

Posted in Management Tagged
Data Recovery Tips for Small Business Owners
Posted on May 11, 2012 by Karen Axelton
Data Recovery Tips for Small Business Owners

As a small business owner, you have a million projects on your mind at any given moment, often leaving your data recovery plan at the bottom of the to-do list. In fact, a recent study by Symantec found that 57 … Read More →

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Posted in Technology Tagged
When It Comes to Customer Service, Do You Really Know What Customers Want?
Posted on May 8, 2012 by Karen Axelton
When It Comes to Customer Service, Do You Really Know What Customers Want?

What customers value most changes constantly, and the pace of change has increased exponentially with the economic recession, says marketing/management expert and best-selling author Jaynie L. Smith. “The businesses who become relevant by addressing what customers really value at any … Read More →

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Move Over, Social: Consumers Prefer to Get Marketing Messages by Email
Posted on May 4, 2012 by Karen Axelton

When it comes to small business marketing, social media seems to get all the attention these days, but that old workhorse email marketing may actually be better at getting the job done. So says a new survey from ExactTarget reported … Read More →

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