By Rieva Lesonsky

Jen Groover, inventor of the Butler Bag, is an innovative entrepreneur who’s a real inspiration to others. If you’re thinking about starting a new business but your fears are holding you back, pre-order a copy of her forthcoming book What If? & Why Not? How to Transform Your Fears Into Actions and Start the Business of Your Dreams.

Groover knows that the biggest roadblock to startup success isn’t the outer obstacles like getting a license or even finding financing, but the inner obstacles that keep you stuck in the status quo. “This is a book about overcoming self-doubt and the fear of failure so that you can take action,” she writes.

The book’s chapters are structured around specific fears, such as, “What if everyone tells me I can’t do it?” or “What if I’m terrified of selling?” In each chapter, Groover addresses the fear and offers a series of “Why Nots” to help you overcome it. She also includes anecdotes from real-life entrepreneurs who share how they overcame fears.

There are many business books that will tell you the nuts and bolts steps to startup, but Groover’s edge is in addressing those inner steps that are often the biggest and hardest to take.